Accelerating How Marketers Use AI For Career Success
The concept of using AI in your day-to-day can be overwhelming. You need a guide. This is where you find that guide. I am a professional marketer with multiple successes in my career and I am building playbooks to help you learn how to be a successful marketer leveraging AI. These playbooks are a place to start. They are a roadmap. They provide recommendations and practical insights into tools and applications that will help. I hope to make it easier for you to use these tools and be a better marketer rather than a replacable marketer. Scroll down to uncover what to do today.
Trouble knowing where to start?
The pace at which AI is changing is so rapid, it can be a full time job to try and stay on top of it. Not only do you need to be a marketer, but you need to be a technologist. That can be overwhelming, even for the most savvy of marketers. The material available off this site consists of playbooks and guidebooks that can help you better understand what tools are at your disposal and how you should think about them.
Get started with the general playbook
Marketers can significantly improve their day-to-day success by incorporating artificial intelligence (AI) into their workflow. The materials included here outline various AI applications including content creation, personalization, and customer segmentation. AI-powered chatbots, predictive analytics, and ad optimization tools can also enhance productivity and ROI. Furthermore, AI aids email marketing, social media monitoring, and market research, providing valuable insights with reduced manual effort. Prompt engineering, where marketers develop specific prompts, ensures optimal usage of AI tools. Finally, the piece mentions a number of well known and lesser-known AI tools that are available to marketers.
Crafted from experience
These materials were created by me. I’m Cory Treffiletti and I am an active digital marketing CMO. I’m a “6 for 6” executive (6x marketing executive across 6 successful exits) including advertising agencies, digital marketing platforms and a 4x CMO of digital startup-ups in adtech, martech, AI and collaboration technology.
Helped build and launch one of the first digital media advertising agencies in 1995
Founded one of the first digital marketing consultancies and digital accelerators
Published author and ongoing weekly columnist since 2000
The ideas and insights in these materials come from actual experience and practical application across a number of teams, clients and objectives all rolled up into a single place. They won’t solve all your problems, but it will help you find the right solutions as a guide or a sherpa to help you navigate the world of AI applications for marketers. It’s my playbook for what you need to focus on, and how you can use AI to get moving faster. AI won;t replace you, but it will make you wildly more efficient.
